Websites · Concept project
Lead generation landing page for a clinic
One page per treatment, designed for people who arrive from Google and want to book without searching.
- Landing page
- Google Ads
Context
Concept project, with a fictional company, created to demonstrate the method. The scenario: a specialty clinic that invests in Google Ads but sends patients to the website's home page.
Problem
The ad talks about one treatment, and the page talks about everything. The patient can't find accepted insurance plans, the location or how to book, and goes back to the search results. The clinic pays for the click and loses the person at the last step.
What we did
One landing page per treatment, with the main question answered right at the top. Insurance plans, address and hours visible without scrolling. An introduction to the professional in charge, within the rules of the field's professional council. And booking through WhatsApp in one tap, with the message already naming the treatment.
Next step
Want something like this for your company?
Start with the diagnostic. In a few minutes you get a first reading of the weak points and, if you want, we can talk about them.